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Email marketing is "push marketing". In contrast to a website, which relies on "pulling" people to your site, email marketing "pushes" your messages into people's inboxes.

If done badly, email marketing will have you branded as a "spammer"; your reputation will be damaged and your internet service provider may well pull the plug on your website and your email accounts. That's how bad it can get!

If done carefully and professionally, email marketing can produce results you would not have thought possible.

  • You will have the opportunity to draw people back to your website time after time. We all know that a sale is seldom made on the first visit.
  • You will be able to enhance your reputation by providing people with the information that they are craving for.
  • And you will be able to forge one-to-one relationships with your subscribers that are never possible with a website alone.

Here are some of the factors you will need to consider when starting out with email marketing:

  • What kind of delivery mechanism should you be using?
  • Which type of autoresponder should you be using?
  • What sort of "confirmed opt-in" system will you use - and how will you provide "one-click unsubscribes"?
  • Which types of incentives should you be providing to get people to sign up to your email list?
  • How can you get your subscribe and unsubscribe mechanisms to run on autopilot 24/7?
  • Should you be sending out text-only or HTML emails - or should you give people the choice?
  • How can you set up an "email course" to send subscribers a carefully crafted sequence of emails?

If you don't understand any of these questions, then maybe you need our help.

We've been running email newsletters for many years. Our Marketing Magic website has over 8,000 loyal subscribers who receive a regular weekly newsletter.

We understand the technology. And we understand the marketing principles. Contact us now for more information.

 

Traynor Kitching & Associates
The Owl House, 137 Osbaldwick Lane, York YO10 3AY, England
Tel: (+44) (0) 1904 424832 Fax: (+44) (0) 8701 671910
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