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Websites
are what most people envisage when they think of internet marketing. And
we've had years of experience designing and building websites for, mainly,
small to medium sized organisations. We've been building websites since 1995,
and our first site, "Marketing
Magic", one of the first UK marketing websites, is still going strong
today.
You can view our website portfolio
here.
Whether it is designing a completely new site, or doing
a make-over on an existing site, we follow a consistent plan:
- We always start by discussing what the objectives of
the site are. Without a strategic objective, a website is nearly useless.
At this point, we decide which website technologies need to be deployed,
and which of our associate technology experts we will use. We will also advise
on appropriate web hosting services if your existing web host is not suitable.
- From this starting point, we move on to designing
both the structure and the "look and feel" of the site.
It's important to get the structure right from the start to ensure that
the site is both easy for visitors to navigate, and easy for you, the website
owner, to update, maintain and develop the site in the future.
- Once the design has been agreed, the site is
then built. We use content (text and images) provided by you,
but our service includes both constructive advice on improving both your
copy and your images. If needed, we will use the services of our associate
copywriters and graphic designers.
- When the site has been built and approved by you, we
will upload the site to your web server and make it live.
Then, two more things will happen..
- We will provide training so that you
(and your staff) can maintain your website. We don't want to lock you into
any "maintenance contracts". Adding new content to your site isn't
rocket science! If your organisation is in the Yorkshire and Humberside region
of the UK, we can provide on-site training sessions; it generally only takes
half a day's training to get you and your staff proficient in keeping your
site up-to-date. If you are located too far away, we will give you free access
to online training videos. You will be able to view these step-by-step videos
any time you like.
- We will show you what you need to do to maintain a high
visibility of your website in the search engines. We will not guarantee
you "#1 listing in Google" or any nonsense like that (if anyone
promises you this, run a mile from them). The website we will have built
for you will already have been optimised for the search engines. But there
will be other search engine marketing strategies you may want to consider
- some for free, some for a fee. We will advise you on these strategies
If you have got an existing website, and you are not completely
satisfied with how it is performing, contact
us for a completely free review
of your site.
Check out our website portfolio - and see how we've helped
other businesses
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